Autumn offers the world of confectionery its greatest opportunities ( aside from that other chocolate fest Easter) with Halloween, Bonfire Night and the busiest time of the year Christmas all coming up in the next few weeks, now is the time to be looking at your stock and start planning for these forthcoming bumper confectionery events.
With the continued growth of the confectionery industry there is always a new product or two to be looking out for to tempt your customers. Here at Bulk Wholesale Sweets and our sister company Appleton Sweets we strive to bring you the latest, highest quality confectionery products.
Halloween is a huge sweetie festival with its popularity growing year on year and is a major player in the confectionery calendar. With the tradition of ‘Trick or Treat’ well ingrained into British culture, millions of households have a stock of creepy, scary sweets ready to hand out. With this year experiencing the most unusual of circumstances in our society, Halloween events for 2020 are likely to be celebrated in a very different way but nevertheless, spooky sweets and confectionery will be at the heart of them. Make sure you don’t miss out on some of the popular Halloween goodies such as Vidal Psychedelic Mice , Hannah’s Brain Licker or Haribo Yellow Bellies and no Halloween display should be without a stock of Dracula Teeth!
Bonfire Night follows hot on the heels of Halloween and although again it is likely to be celebrated in a very different way this year, there is always the perfect sweet to go with the spangly bonfire Sparklers such as Barratt Catherine Wheels and Vidal Strawberry Rocketz or some Haribo Cola Bottles and Shoebury Toffee Honeycomb.
And so to the biggest confectionery season of all - Christmas. Popular, top selling brands to stock up on your shelves include Beech’s Luxury Dark Chocolate Brazils and Crystallised Ginger, Jelly Belly Gift Boxes, Walkers Duo Hammer Toffee Slab and definitely a favourite for the child milk chocolate Gold coins.
In addition to the upcoming seasonal events, there is always a demand for sweets and confectionery at events including weddings. We have a superb selection for those occasions, so if you own a sweet cart or organise candy buffets there is a big selection of sweets for weddings choose from in various flavours and colours giving you options to set out your buffet or cart in a favourite colour or flavours theme.
Finally, sweets are a great giveaway at events from product launches to children’s parties. ‘Swag bags’ are popular to take away from any event and your customers and guests will always enjoy and remember a well filled swag bag of goodies. For customers making purchases from online businesses, offering a small token in the form of some delicious candy sent out with an order will make the business stand out to the customer, so by choosing to send quality sweets and confectionery as a token of appreciation as part of the customer service, will sure to persuade customers to return again and again.
