Description
K Pop stands for Korean Popular music.
It’s a mix of pop, hip hop, R&B and dance, a globally dominant music genre and cultural phenomenon.
It took off in the 90’s then re-emerged building to Gangnam Style by PSY in 2014 the first You Tube video to hit 2 billion views.
A defining element is its intense choreography , elaborate , precise and highly synchronised dance routines.
Each card inside our packs has an interactive and individual dance routine which can be downloaded through QR codes!
K Pops rise to international prominence and global fandom was accelerated by social media platforms like You Tube and Twitter (X).
Recently K Pop has crossed into the animated movie world with the hugely successful launch of K-pop Demon Hunters on Netflix.
K Pop Demon Hunters has quickly become a worldwide hit, topping Netflix's global charts with more than 33 million views in just two weeks, reaching the top 10 in 93 countries (it's currently at number two globally). It has its own fan art and audiences around the world are already demanding a sequel.
It's not just the film that's making waves. Since its release on 20 June, two fictional bands featured in the story – the righteous girl group Huntr/x and their rebellious counterparts Saja Boys – have dominated the global music charts, even surpassing K-pop powerhouses like BTS and Blackpink. Seven tracks from the film's soundtrack are now featured on the Billboard Hot 100. Their songs have risen to the top of Spotify's US chart, landing in the first and second spots.
Over 200 million fans worldwide (2024).
Engagement: In 2023, the top 100 K-pop artists generated over 90.4 billion on-demand audio and video streams, highlighting a significant and active listening
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